Post by account_disabled on Jan 8, 2024 5:08:42 GMT
Aoverview of our methods and findings. Here are the performance metrics we looked at in the study Open rate the number of emails that were opened divided by the total number of emails sent. For example if of emails sent were opened the open rate would be . Clickthrough rate CTR the number of clicks divided by the total number of emails sent. For example if of emails sent were clicked through the clickthrough rate would be . Open volume a percentage of the overall number of email opens sent during a specific period. For example open volume for.
Tuesday means that of the total number of emails Country Email List opened in a week came from emails sent on Tuesday Click volume a percentage of the overall volume of clicks from emails sent during a specific period. For example click volume for Thursday means that of the total number of clicksthroughs in a week came from emails sent on Thursday Youre likely more familiar with the first two metrics than the latter two. When trying to answer the question When is the best time to send an email blast percentage open volume and percentage click volume become extra helpful.
Whereas open rate and clickthrough rate can help us understand how a single email marketing campaign performs on its own the latter two metrics allow us to compare engagement across multiple email blasts. Overall email engagement by day of the week Takeaways Across industries emails sent on Tuesday and Thursday accounted for the greatest share of opens. Emails sent on Wednesdays had the most clickthroughs.send an email by the best day of the week for email marketing. Unsurprisingly weekdays tend to have the most engagement comprising over of the total weekly open volume and nearly of the weekly click volume. More specifically emails sent on Tuesdays and Thursdays accounted for the.
Tuesday means that of the total number of emails Country Email List opened in a week came from emails sent on Tuesday Click volume a percentage of the overall volume of clicks from emails sent during a specific period. For example click volume for Thursday means that of the total number of clicksthroughs in a week came from emails sent on Thursday Youre likely more familiar with the first two metrics than the latter two. When trying to answer the question When is the best time to send an email blast percentage open volume and percentage click volume become extra helpful.
Whereas open rate and clickthrough rate can help us understand how a single email marketing campaign performs on its own the latter two metrics allow us to compare engagement across multiple email blasts. Overall email engagement by day of the week Takeaways Across industries emails sent on Tuesday and Thursday accounted for the greatest share of opens. Emails sent on Wednesdays had the most clickthroughs.send an email by the best day of the week for email marketing. Unsurprisingly weekdays tend to have the most engagement comprising over of the total weekly open volume and nearly of the weekly click volume. More specifically emails sent on Tuesdays and Thursdays accounted for the.
